Poxy Pixels Turn Pricey

The chap who made a million dollars by selling a million pixels at a dollar each as advertising space on a website is at it again. (All the ads contain links to websites.) This time though each pixel is going to cost two dollars. The minimum cost of an advert is 200 dollars (the minimum that one needs to pay - for a space of 10 x 10 pixels). One dollar goes into Alex Tew's kitty and one gets added to a pot which when will finally be handed over to a lucky surfer. One month after the final pixel is sold one advertisment from the page will be randomly chosen and another draw will determine one surfer who had clicked on the chosen advert - the surfer gets a million dollars. I was wondering how the site administrator would know who clicked on which advert. It turns out that you need to create an id on the site and then login before setting off on the clicking spree to increase your chances of winning the jackspot. However you are allowed to click on only a maximum of 10 ads a day. The new site has sold around 75000 pixels so far.
I spent some time going though many of the adverts put up on the original page - most of the adverts are for online gambling sites, there are quite a few dating / networking sites, there are sites that have aped the idea (this site was launched on 11 Jan 2006 and has sold around 200 thousand pixels so far, 800 thousand more to go), adverts for medicinal cures for hairloss, organ enlargement and so on. Advertisement of pornographic sites is not allowed though (like they need any you may say eh!). At the end of it, I really don't think there were any sites except for the Internet Yellow Pages) which seemed useful or were of interest. (The site still gets 7000 hits a day and at it's peak it used to get around a million hits a day!). The point is, the site made money only because of the novelty of the whole thing, because Alex thought of something noone else in the world had thought about. Grudging envy - my feelings on Mr Alex Tew - the 21 year old who made his million bucks in 5 months - purely on the strength of an idea. I wish him luck on his new Pixelotto venture.
Are ideas spontaneous or is motivation needed for an idea to germinate? (Alex needed money for his education and was thinking of ways to make some). When was the last time I thought of something innovative that at least made me feel good even if it didn't make me any money...I don't know. Imagination - I need to work on it.